Why Punt is Moving to a Paid Model—and Why It’s a No-Brainer for Sellers

At Punt, we’re on a mission to create smarter, faster, more effective sales communication. Our AI is designed to make sales email less of a burden and more of a competitive edge.

We’ve spent the last several months learning from our free users, and we’ve seen the value Punt brings to their workflow. But as we scale, there’s one unavoidable reality: AI has a cost.‍

While we’d love to offer everyone a free plan forever, building a product that saves sales reps hours a day comes with real infrastructure costs. We’ve heard from users who justify the $30/month fee easily: they’re spending anywhere from 25% to 50% of their day in their inbox, researching customer inquiries and crafting personalized responses.

With Punt, that time is cut down dramatically because the research and response are done for them.

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Why Move to a Paid Model?

Sales reps are already telling us that Punt gives them a competitive advantage. Faster responses, smarter nurturing, and automatic scheduling—all while sounding professional and informed to every customer. But here’s the thing: we believe that not using Punt will soon become a competitive disadvantage.

Why? Because speed, personalization, and accuracy win deals. Sales reps can’t afford to spend hours crafting perfect responses when AI can do it for them. Punt makes every rep faster, smarter, and more effective.

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Key Benefits of Punt:

• Respond faster to customer emails with confidence.

• Nurture customers in your pipeline without hours of manual effort.

• Schedule meetings automatically, without endless back-and-forth.

• Sound smart and personalized in every interaction, thanks to world-class AI responses.

It’s a no-brainer.

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What’s Coming Next: Scheduling, TeamLink AI, and Integrations

We’re just getting started.

Our next big feature is scheduling. Connect your calendar, and Punt suggests open time slots in email drafts, saving sellers time and eliminating scheduling back-and-forth.

To follow will be TeamLink AI, a new capability that will leverage the collective intelligence of your entire sales team to craft even better emails. Imagine tapping into the expertise of every rep at your company with just one click. The smartest responses aren’t just written by AI—they’re written by your team, too.

Lastly, we’re also working on integrations with popular CRMs like HubSpot and Salesforce. But we want to build what our users need, so we’re keeping an open line of communication to prioritize the integrations you request most.

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Our Thanks to Early Customers

Here’s the part we’re most excited about: we’re giving 127 shares of Punt stock to our first 500 individual user customers.

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Why are we giving equity?

Most startups don't give their early customers free equity in their company, but they should. We know that without our early customers, we don’t exist.

You’re betting on us, and we want to reward you for this. Just like our early employees, our early customers set the tone for our company. We believe in building something big together, and we want to reward those who help us grow from the start.

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We’re excited to have you join us on this journey!

If you’re spending hours in your inbox every day, there’s a better way. Punt makes sales email easy, fast, and effective—helping you focus on what you do best: closing deals.

Let’s build the future of sales communication, together.