12.16.24 Punt Update

1. Overview

This week, we saw steady progress across product development, operations, and user growth. We onboarded 18 new users, growing from 156 to 174—a 11.5% week-over-week growth. Our team is focused on enhancing product capabilities and gearing up for sales initiatives in early January.

2. Key Metrics

• User Growth: Grew from 156 to 174 users (11.5% WoW growth)
• User Retention: 96% of users remain actively engaged
• Users Disabling Punt: 0

3. Product/Operations

• Dataset Development:
  • Built an email train/dev/test dataset to improve drafting capabilities, focusing on mimicking tone and style.
  • Established metrics, evaluation frameworks, and prompt optimization techniques for better performance measurement.
• Data Infrastructure Improvements:
  • Enhanced the data pipeline using ETL processes to construct a versioned feature store.
  • Improved unstructured data processing for better insights and personalization.
• Onboarding Revamp:
  • Improved the onboarding experience to ensure a smoother user journey.
• Technical Achievements:
  • Continued testing of advanced models for stylistic impression generation and email parsing (o1-mini, o1-preview, Gemini-1.5-pro, flash 8b).

4. Sales & Marketing

• Sales Initiatives:
  • Prepping to start selling in early January as team accounts are rolled out.
• Marketing Efforts:
  • Continuing email outreach campaigns with MailReef + Smartlead.
  • Finalizing Loops.so updates for newsletters.
  • Competitor and retargeting ads via Google are being prepared.

5. Financials

• Expenses: Self-funded, with total spending to date at $5,931.

6. Current Focus/Priorities

• Top Priorities:
  • Grow the user base by 25% (target: 218 users).
  • Complete the Google Security Review. Almost there!
  • Optimize and finalize the onboarding experience.
  • Lock in product messaging and positioning.
  • TechStars Interviews: Actively interviewing with TechStars—very excited about the opportunity!

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