Blog

12.2.24 Punt Update

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1. Overview

While this was a lighter week due to the Thanksgiving holiday, we made solid backend progress on the product and continued to grow our user base. We onboarded 11 new design partners, increasing active users to 137—a 9% week-over-week growth! Looking ahead, we plan to ramp up significantly, targeting user growth surpassing 25% next week.

2. Key Metrics

  • Revenue: $0
  • User Growth: Grew from 126 to 137 users (9% WoW growth).
  • User Retention: 95% of users remain actively engaged.
  • Users Disabling Punt: 0

3. Product/Operations

  • Implemented additional backend optimizations to streamline product stability.
  • Enhanced error handling and debugging mechanisms for Gmail integration.
  • Progressed on Google Security Review compliance, clearing key audit steps.
  • Deployed improvements to Outlook token management for better reliability.
  • Upgraded author verification pipeline for stylistic impressions with enhanced parsing accuracy.
  • Conducted further testing of cutting-edge AI models for stylistic analysis and thread parsing.

4. Sales & Marketing

  • New Deals/Pipeline:
    Not actively selling but preparing for team account rollout.
  • Marketing Initiatives:
    • Finalized updates to the pitch deck for Punt.
    • Continued email outreach campaigns leveraging MailReef and Smartlead.
    • Initiated early competitor analysis for ad targeting.
    • Enhanced Loops.so updates to improve newsletter engagement metrics.

5. Financials

  • Expenses: Self-funded, with total spending to date at $5,840.

6. Current Focus/Priorities

  • Top Priorities:
    • Grow User Base: Target 25% WoW growth, aiming for 171 active users by next week.
    • Product: Improve AI while build additional features like calendar integration and analytics
    • Complete the Google Security Review.
    • Begin outreach via email to potential users.
    • Work on Lean Canvas, KPIs, Financial Feasibility, Jobs to be done docs.

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