Blog

11.4.24 Punt Update

Blog_Image

1. Key Metrics

  • KPIs:
    • Revenue: $0 (pre-revenue phase)
    • User Growth: Increased user base from 27 to 36, representing a 25% week-over-week growth.
    • Retention: Zero users have disabled Punt, indicating strong early engagement.

2. Product/Operations

  • Product Highlights:
    • Outlook Integration: Now live, expanding compatibility and enhancing reach.
    • Personalization via RAG: Leveraging sent mail integrated into Vector DB to improve our Retrieval-Augmented Generation (RAG) model for more personalized interactions.
    • New Prompt Engineering: Improved prompting for better AI responsiveness and accuracy.
    • Enhanced Email Functionality: Added Reply-to, CC, and BCC options for greater flexibility.
    • UI Redesign: Simplified app design for a more streamlined user experience.
    • Email Signatures: Rolling out signature support for Gmail.
    • Security: Actively making progress on Google TAC Security compliance.

3. Sales & Marketing

  • New Deals/Pipeline:
    • Not yet selling, but expect to begin once team accounts are fully rolled out.
  • Marketing Initiatives:
    • Launching email marketing campaigns through MailReef and Smartlead.
    • Finalizing Loops.so updates/newsletter emails to keep users engaged and informed.
    • Implementing Google competitor and remarketing ads to increase visibility and attract interest.

4. Financials

  • Expenses: Self-funded to date, with a total spend of $5,030, maintaining a lean budget as we prioritize product development.

5. Current Focus/Priorities

  • Top 3 Priorities:
    1. Schedule meetings with prospective design partners for direct feedback.
    2. Launch and refine new features based on user input.
    3. Continuously learn and iterate on the product to align with user needs.
  • Immediate Goals:
    1. Achieve a 25% user base growth (targeting 45 users).
    2. Complete Google TAC Security compliance.
    3. Refine prompt engineering for optimal AI performance.