Blog

1.6.25 Punt Update

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Overview

This week, we achieved significant progress in our technical infrastructure while maintaining strong user growth. The implementation of a scalable ELT architecture and advanced unstructured data parsing has prepared us for high-quality, automated retrieval-augmented generation (RAG) at scale. Additionally, our user base has grown from 190 to 216 users, marking a 13.68% week-over-week growth.

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Key Metrics

  • Revenue: $0
  • User Growth: Grew from 190 to 216 users (13.68% WoW growth).
  • User Retention: 95% of users remain actively engaged.
  • Users Disabling Punt: 0

Product/Operations

  • Infrastructure Enhancements:
  • ELT Architecture: Implemented ELT architecture to enable downstream feature pipelines, including:
  • Vector embeddings
  • Entity extraction
  • Summarization
  • Automated daily sync at midnight for all users, with six months of historical data synced on signup.
  • Data Parsing:
  • Hosted unstructured data parser on Modal to process emails, attachments, PDFs, DOCX files, and more. Transforms unstructured data into clean formats suitable for LLM consumption.
  • Product Updates:
  • Improved data synchronization stability and scalability.
  • Expanded pipeline for retrieval-augmented generation (RAG) tailored to individual customer datasets.
  • Enhanced Gmail/Outlook connection reliability.

Sales & Marketing

  • New Deals/Pipeline:
  • Not actively selling yet; focus remains on growing user base and optimizing marketing strategies.
  • Marketing Initiatives:
  • Developing a go-to-market strategy with tests across Google, Meta, LinkedIn, and cold outreach to determine CTR and conversion rates.
  • Continuing email outreach campaigns using MailReef + Smartlead.
  • Finalizing updates for newsletters on Loops.so.
  • Running competitor analysis and retargeting ads.
  • Building a predictive model to chart a path from $10K to $100K in revenue and beyond.

5. Financials

  • Expenses: Self-funded with total spending to date at $6,330.

6. Current Focus/Priorities

  • Top Priorities:
  • Grow user base by 25% (target: 270 users).
  • Complete Google Security Review.
  • Refine onboarding experience for new users.
  • Conduct CTR and conversion testing across various marketing channels.
  • Develop and refine messaging and positioning for the product.

Next Steps

With the ELT architecture and unstructured data parser in place, we’re poised to deliver automated, scalable solutions for email-based RAG. The marketing experiments planned for the coming weeks will be critical in establishing a repeatable framework for user acquisition and conversion.

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